The common path for a founder today, is to establish their idea; then build their product; and then assume if they hire amazing sales and marketing talent; the business will just take off. This is a sure-fire way to burn through your capital and risk going to zero.‍ Today, you need to literally do the opposite!

‍‍Think about this scenario. Lets say you can bootstrap your way to $2M annual recurring revenue. If you grow at 45% each year for two years, then grow at 35% for another 6-7 years; you should end up at about $30M ARR.You’re now a perfect target for Private Equity buy out or acquisition by another global leader. At a conservative 6X multiple, you’ll be valued at $180M . If you haven’t given away too much equity, you’re exit can make you extremely wealthy.However, if you’d raised $150M along the way, your exit doesn’t look so exciting anymore!‍

As a founder, you need to be super energetic and visionary so that you can persuade amazing talent to join you on your mission.…because its not easy to convince a rock-star to join an unknown startup.